branding

20 03, 2017

We’re partnering with CharlotteFive!

By |Industry News|

We're partnering with CharlotteFive! At TalenAlexander, we’re all about innovation. Through collaborative projects and the sharing of information, we’ve experienced growth in business expansion, talent retention, and ROI. And one of the ways TA owner Jason Ramsey has realized we can make a greater impact is by becoming embedded in the local community. That’s why [...]

8 03, 2017

7 Ridiculously Sexist Advertisements That Will Make You Cringe

By |Industry News|

“Perhaps I can stay by the fire and mend your socks and scream if I hear any strange noises.” Kristin Cashore, Graceling So, if you’re a woman, you’re supposed to cook, clean, and take care of the household chores. For awhile this had been standard industry practice. Aren’t we all [...]

28 02, 2017

A look at Art and Marketing through Product Placement

By |Throwback Thursday|

A look at Art and Marketing through Product Placement Whether or not you notice, at some time or another while viewing a movie or television program there are subtly placed ads. These paid for endorsements are known as product placement and differ from commercials in that they’re woven into the fabric of the story you’re being [...]

21 02, 2017

6 Evergreen Branding Lessons From Marketing Master David Ogilvy

By |Brand, Industry News|

6 Evergreen Branding Lessons From Marketing Master David Ogilvy David Ogilvy isn’t referred to as the ‘Father of Advertising’ for nothing. His advertising philosophy stemmed from the four principles of: Creative Brilliance Research Actual Results (for Clients) Professional Discipline Based on these principles, Ogilvy created a rich body of work and left a [...]

14 02, 2017

The 7 Elements to Effective Brand Storytelling

By |Brand, Industry News|

The 7 Elements to Effective Brand Storytelling We’ve listed The 7 Elements to Effective Brand Storytelling. Use the Legend included in this post along with the corresponding numbers to define the narrative. John was upset he failed his midterm exam, and embarrassed because he was benched from sporting competitions. In order to participate, he must improve [...]

24 01, 2017

Want to Know The Secret To Crafting Perfect Headlines?

By |Industry News|

Want to Know The Secret To Crafting Perfect Headlines? Did you notice anything in particular about the preceding headlines? Well beyond the fact that they’re all taking from printed publications, they’re all pretty abysmal. So, where is it that these headlines are missed the mark?  Each of these titles offers far [...]

17 01, 2017

5 TED Talks To Help You Rethink Digital Marketing

By |Industry News|

5 TED Talks To Help You Rethink Digital Marketing Digital marketing is expanding everyday with technical advancements in web and mobile applications. For this reason, marketers themselves must be fluid and dynamic with the changing times. However, how can you differentiate yourself from the pack when using the same strategy or communications mediums  that the entire [...]

30 11, 2016

Marketing Campaigns Aimed At Children

By |Industry News|

Marketing Campaigns Aimed At Children In stark contrast to the marketing campaigns that are targeted towards adults, the ones that cater to children as their target audience, need more scrutiny and regulations. After all, children, tweens and teenagers have impressionable minds. As a general rule, most of these campaigns utilize cartoon mascots, [...]