23 11, 2016

A Decade of Thanksgiving to Remember

By |November 23rd, 2016|Industry News|

A Decade of Thanksgiving to Remember Thanksgiving is a time for reflection, fellowship, and being thankful for the good things in your life. Whether you’re spending the holidays with family, friends, colleagues, or whomever, take the time to be appreciative that all you have. As we strive to do better for ourselves, we can [...]

26 10, 2016

Facebook Unveils New-Old Marketplace: 4 Essentials You Need To Know

By |October 26th, 2016|Industry News|

Facebook Unveils New-Old Marketplace: 4 Essentials You Need To Know Facebook re-launched its Marketplace feature recently, and it’s been in the news for all the wrong reasons. Drugs, adult services, and firearms have been bought and sold on the Marketplace. Justly, the feature has been earning its fair share of flak worldwide. Currently available in [...]

19 10, 2016

5 Great Tips to Ace Marketing to Millennials

By |October 19th, 2016|Industry News|

5 Great Tips to Ace Marketing to Millennials What do the Spice Girls, The Titanic (film), E.T., Pokémon, Windows, and David Beckham all have in common? In one word the answer is – Millennials.  Born between 1977 and 2000, the Millennial generation primarily occupies space in higher education institutions and/or workforce.  According to Forbes, their earning potential and tremendous purchasing power have made [...]

22 09, 2016

Your first response to bad PR is crucial, so what’s your first move?

By |September 22nd, 2016|Industry News|

Your first response to bad PR is crucial, so what’s your first move? Bad PR is a nightmare and can catch you off guard, but you want to know the worst part?  When you’re taken by surprise, all of your forthcoming moves are dictated by your aggressor.  And for business [...]

14 09, 2016

8 Marketing Lessons from the All-Time Best-Selling Children’s Book

By |September 14th, 2016|Industry News|

8 Marketing Lessons from the All-Time Best-Selling Children's Book The fantasy series by J.K. Rowling about a boy wizard – Harry Potter – still continues to excite millions of ‘Potterheads’ around the globe.  With Pottermania far from being over, fans anxiously await in serpentine queues to get their hands on the latest installations of the series. Meanwhile, others patiently wait for [...]

26 08, 2016

7 Examples of Product Placement that are Hard to Miss

By |August 26th, 2016|Industry News|

7 Examples of Product Placement that are Hard to Miss Call it product placement, brand integration or embedded marketing, -- it's all a mater of semantics -- with each term referring to an "Advertising technique that is used by brands and businesses to promote their business and service via a non-traditional advertising technique.” - Business Dictionary.  When the [...]

25 08, 2016

8 Best Commercial Spots of 2016 So Far, and What Makes Them Special

By |August 25th, 2016|Industry News|

8 Best Commercial Spots of 2016 So Far, and What Makes Them Special Commercial spots do not generate impressions, but instead they leave impressions.  Being so, they are a wonderful tool to reach out to a wide variety of people and their advantages are manifold: 1) They introduce your product in the market, 2) gain your audience’s attention, [...]

17 08, 2016

A Lazy Marketer’s Guide To Brand Content

By |August 17th, 2016|Industry News|

A Lazy Marketer's Guide To Brand Content What do you know about branded content? If that caused a pause — don’t worry — you probably know more than you think.  But to be clear, let’s clearly define the term, branded content. By definition branded content is, A form of advertising, which uses content generation to [...]

10 08, 2016

5 Commandments of The (Small) Business Branding Bible

By |August 10th, 2016|Industry News|

5 Commandments of The (Small) Business Branding Bible Brands are everywhere and no matter where you go, chances are that you’ll run into brand collateral. Due to the breakneck speed at which organizations – big and small – are evolving into brands, anything is possible. So, maybe you’ll end up running into a hermit crab on a seashore [...]

5 08, 2016

Utilizing the Power of Emotion in Olympic Advertisements

By |August 5th, 2016|Industry News|

Utilizing the Power of Emotion in Olympic Advertisements The 2016 Summer Olympics are set to start this August 5th in Rio de Janeiro, Brazil. It is the first time a South American nation is going to host the games with 10,500 athletes from 205 different countries taking part in them. Over a period of 17 days, there will be [...]