Consumerism

3 08, 2016

Let’s Talk Taglines: The Stories Behind Six Best Taglines Of All Time!

By |Industry News|

Let’s Talk Taglines: The Stories Behind Six Best Taglines Of All Time! The happiest place on Earth. The breakfast of the champions. A diamond is forever. Some words stay with us forever like these taglines/slogans of big brands. Even though I haven’t mentioned the corresponding brands, I am pretty sure you must’ve already associated [...]

20 01, 2016

Limited Edition: The Strategy of Marketing Cultural Exclusivity

By |Industry News|

Limited Edition: The Strategy of Marketing Cultural Exclusivity When it comes to fashion, technology, content (film, music, artwork, etc.), and a host of other consumer goods, we all like to get what we pay for. Mass produced goods line the aisles of retail chains and boutiques all the same, waiting for us to claim them. [...]