A look at Art and Marketing through Product Placement

A look at Art and Marketing through Product Placement Whether or not you notice, at some time or another while viewing a movie or television program there are subtly placed ads. These paid for endorsements are known as product placement and differ from commercials in that they’re woven into the fabric of the story you’re being [...]

7 Examples of Product Placement that are Hard to Miss

7 Examples of Product Placement that are Hard to Miss Call it product placement, brand integration or embedded marketing, -- it's all a mater of semantics -- with each term referring to an "Advertising technique that is used by brands and businesses to promote their business and service via a non-traditional advertising technique.” - Business Dictionary.  When the [...]

Wave Goodbye to Summer and Hollywood’s Seasonal Run of Rebranded Blockbusters.

Wave Goodbye to Summer and Hollywood’s Seasonal Run of Rebranded Blockbusters. Every summer comes with the promise of sun, fun, and relaxation as we shed our winter layer and embrace the elements. However, there is a conflicting force at hand as Hollywood has been hard at work, now vying for our attention urging us [...]

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