16 11, 2016

7 Crazy Examples Of Limited Edition Marketing  

By |November 16th, 2016|Industry News|

7 Crazy Examples Of Limited Edition Marketing Scarcity sells. This is an age-old belief leading brands — especially for luxury goods — to churn out limited edition products year after year. This marketing strategy is used by companies internationally and there are examples aplenty of brands who have made an effort to capture [...]

20 01, 2016

Limited Edition: The Strategy of Marketing Cultural Exclusivity

By |January 20th, 2016|Industry News|

Limited Edition: The Strategy of Marketing Cultural Exclusivity When it comes to fashion, technology, content (film, music, artwork, etc.), and a host of other consumer goods, we all like to get what we pay for. Mass produced goods line the aisles of retail chains and boutiques all the same, waiting for us to claim them. [...]

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