5 Commandments of The (Small) Business Branding Bible

5 Commandments of The (Small) Business Branding Bible Brands are everywhere and no matter where you go, chances are that you’ll run into brand collateral. Due to the breakneck speed at which organizations – big and small – are evolving into brands, anything is possible. So, maybe you’ll end up running into a hermit crab on a seashore [...]

Are You Making One of These 10 Common Mistakes That Will Kill Your Social Media Campaign?

Are You Making One of These 10 Common Mistakes That Will Kill Your Social Media Campaign? Social media is booming like never before and with millions of subscribers using services like Facebook and Twitter every day, it is not surprising that it has become the ubiquitous marketing channel for every brand. At TalenAlexander, we [...]

Consumer Behavior Stumps Top Research Institutes, So What Can Your Marketing Department Do?

Consumer Behavior Stumps Top Research Institutes, So What Can Your Marketing Department Do? 15 years ago the record industry was unaware of the shifting tide that would forever change how people purchased and listened to music. The eventual rise of the mp3 and p2p sharing services like Napster, Kazaa, and Morpheus took the industry [...]

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