Bridging The Digital Gap Between Branding and Marketing

Bridging The Digital Gap Between Branding and Marketing Content marketing is nothing short of new. Rooted in advertising and the arrival of salesmanship in the business world, top tier brands and agencies have long since been working together. Their task:Capture the heart and mind of their audience. […]

5 Merry Ways Product  Marketers Can Help Drive Sales in The Holiday Season

5 Merry Ways Product Marketers Can Help Drive Sales in The Holiday Season Whether you’re a big brand or small one, hopefully you set your sights on the holiday season early. While it is the season for merriment and spending time with friends and family, it is also ‘Open Season’ for marketers trying to connect or [...]

5 Digital Marketing Tips to Keep in Mind When Marketing for Seniors

5 Digital Marketing Tips to Keep in Mind When Marketing for Seniors If you thought that marketing in the digital age is for the young, think again. In today’s world, 60 is the new 40! Seniors, comprised of the post-World War 2 Baby Boomer generation, have some astonishing statistics to their credit, which include, but are not limited [...]

Seven Ways To Increase Your Customer Engagement On Social Media

Seven Ways To Increase Your Customer Engagement On Social Media Take a moment and try to imagine the worst case scenario for your social media strategy.  Is it amassing a huge potential customer base? Or is it gaining enough traffic to your website?  In truth, while user engagement may not have crossed your mind, it [...]

A Lazy Marketer’s Guide To Brand Content

A Lazy Marketer's Guide To Brand Content What do you know about branded content? If that caused a pause — don’t worry — you probably know more than you think.  But to be clear, let’s clearly define the term, branded content. By definition branded content is, A form of advertising, which uses content generation to [...]

Pokemon GO! and how it’s changing the game for Location Based Marketers!

Pokemon GO! and how it's changing the game for Location Based Marketers! There is a new (some could argue old!) game taking over –Pokémon GO! Millions of people are playing and it is not very difficult to find these “Pokémon Hunters” everywhere you look. You may even bump into one while shopping at a [...]

Instagram’s New Updates Are Here, And This Is What We Think

What Does the Future of Artificial Intelligence Mean for Branding? More than 300 million active users and 80 million photos and videos shared on a daily basis are enough to tell us that the Instagram community is taking some giant strides ahead, giving tough competition to other content-sharing platforms. Every day, new, improved and innovative content is being uploaded [...]

8 Ways to Get Others to Retweet Your Content

8 Ways to Get Others to Retweet Your Content Over the years Twitter has continued to grow their audience and engagement.For those still on the fence about whether or not to jump on the Twitter bandwagon, here are some statistics from Search Engine Watch, which hint at the massive popularity (and future growth) of the Global social [...]

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