18 05, 2016

Are You Building Brand Equity?

By |May 18th, 2016|Industry News|

Are You Building Brand Equity? While most of our conversations at TalenAlexander are built around branding, we often spend most of our time trying to define the term, brand. However, we rarely talk about developing branding intangibles. While digital marketing, marketing collateral, company culture, and business philosophy comprise a large part of your brand, how can [...]

8 04, 2016

10 Common Content Marketing Tips for Guerilla Marketing

By |April 8th, 2016|Industry News|

10 Common Content Marketing Tips for Guerilla Marketing Without sounding too dramatic, content marketing can feel like  a war zone — And no one enters a war zone unprepared. Even with an ace up your sleeves, it is not easy convincing and converting your target audience to buy your product. This problem grows if [...]

29 02, 2016

7 Hashtag Etiquettes You Need To Implement NOW!

By |February 29th, 2016|Industry News|

7 Hashtag Etiquettes You Need To Implement NOW! Social media platforms are abuzz with hashtags — they are being used left, right and center throughout various social media channels such as Facebook, Instagram and Twitter. But more often than not, individuals and businesses have no clue about hashtag do’s and don’ts. We’re speaking to digital marketers in particular, utilizing practices such [...]

30 11, 2015

Coffee Talk

By |November 30th, 2015|Coffee Talk|

Coffee Talk Welcome back everyone. We hope you all had a great Thanksgiving holiday! However, it's time to get back to our regular schedule. So, what's been going on in the tech-world since last week? Let's catch up with a Coffee Talk. Samsung’s New Gear VR Commercial Is Worth A Watch! Samsung recently [...]

27 10, 2015

The Business of Branding Yourself

By |October 27th, 2015|Industry News|

The Business of Branding Yourself We talk a great deal about branding for our clients at TalenAlexander, but one aspect of branding we’ve yet to discuss with you is, personal branding. Branding on a business-level is common, but today branding is becoming just as important on a personal level. After all, you might [...]

13 10, 2015

9 Common Errors Sure To Derail Your Content Marketing Success

By |October 13th, 2015|Industry News|

Compared to other marketing methods, content marketing is a marathon, not a race. At TalenAlexander we realized fairly early on in our content marketing endeavors that “It takes time for a content marketing campaign to deliver ROI.”- Jason Ramsey, The Chief When it comes to creating highly engaging content, you have to: Get a sense [...]

25 09, 2015

Are You Making One of These 10 Common Mistakes That Will Kill Your Social Media Campaign?

By |September 25th, 2015|Industry News|

Are You Making One of These 10 Common Mistakes That Will Kill Your Social Media Campaign? Social media is booming like never before and with millions of subscribers using services like Facebook and Twitter every day, it is not surprising that it has become the ubiquitous marketing channel for every brand. At TalenAlexander, we [...]

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