14 02, 2017

The 7 Elements to Effective Brand Storytelling

By |February 14th, 2017|Brand, Industry News|

The 7 Elements to Effective Brand Storytelling We’ve listed The 7 Elements to Effective Brand Storytelling. Use the Legend included in this post along with the corresponding numbers to define the narrative. John was upset he failed his midterm exam, and embarrassed because he was benched from sporting competitions. In order to participate, he must improve [...]

1 06, 2016

Are You Creating Content or Storytelling?

By |June 1st, 2016|Industry News|

Are You Creating Content or Storytelling? Storytelling is a part of human nature. Whether written, spoken orally, or recorded visually — the latter of which has been the case in the past century. Storytelling is essential to documenting history and communicating with humankind. In the advertising industry, the art of storytelling fell out of favor [...]

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