10 08, 2016

5 Commandments of The (Small) Business Branding Bible

By |August 10th, 2016|Industry News|

5 Commandments of The (Small) Business Branding Bible Brands are everywhere and no matter where you go, chances are that you’ll run into brand collateral. Due to the breakneck speed at which organizations – big and small – are evolving into brands, anything is possible. So, maybe you’ll end up running into a hermit crab on a seashore [...]

1 04, 2016

Five Digital Marketing Tactics to Hit A Homerun Everytime

By |April 1st, 2016|Industry News|

Five Digital Marketing Tactics to Hit A Homerun Everytime In 2016, marketing in the digital space has become a force to be reckoned with against traditional (legacy) media outlets. It’s no longer uncommon to view a sponsored ad on Facebook, Twitter, and more recently, Instagram — each platform initially being created as a social [...]

20 01, 2016

Limited Edition: The Strategy of Marketing Cultural Exclusivity

By |January 20th, 2016|Industry News|

Limited Edition: The Strategy of Marketing Cultural Exclusivity When it comes to fashion, technology, content (film, music, artwork, etc.), and a host of other consumer goods, we all like to get what we pay for. Mass produced goods line the aisles of retail chains and boutiques all the same, waiting for us to claim them. [...]

10 11, 2015

The Truth About Content Marketing

By |November 10th, 2015|Industry News|

The Truth About Content Marketing Digital marketers will tell you content marketing is madness and that you have to find a way to balance the chaos. Even seasoned players in the industry have a tough time creating, implementing, and measuring a content marketing campaign because intangibles and pitfalls aplenty threaten to bog down [...]

25 09, 2015

Are You Making One of These 10 Common Mistakes That Will Kill Your Social Media Campaign?

By |September 25th, 2015|Industry News|

Are You Making One of These 10 Common Mistakes That Will Kill Your Social Media Campaign? Social media is booming like never before and with millions of subscribers using services like Facebook and Twitter every day, it is not surprising that it has become the ubiquitous marketing channel for every brand. At TalenAlexander, we [...]

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