5 Commandments of The (Small) Business Branding Bible

5 Commandments of The (Small) Business Branding Bible Brands are everywhere and no matter where you go, chances are that you’ll run into brand collateral. Due to the breakneck speed at which organizations – big and small – are evolving into brands, anything is possible. So, maybe you’ll end up running into a hermit crab on a seashore [...]

Five Digital Marketing Tactics to Hit A Homerun Everytime

Five Digital Marketing Tactics to Hit A Homerun Everytime In 2016, marketing in the digital space has become a force to be reckoned with against traditional (legacy) media outlets. It’s no longer uncommon to view a sponsored ad on Facebook, Twitter, and more recently, Instagram — each platform initially being created as a social [...]

Limited Edition: The Strategy of Marketing Cultural Exclusivity

Limited Edition: The Strategy of Marketing Cultural Exclusivity When it comes to fashion, technology, content (film, music, artwork, etc.), and a host of other consumer goods, we all like to get what we pay for. Mass produced goods line the aisles of retail chains and boutiques all the same, waiting for us to claim them. [...]

Are You Making One of These 10 Common Mistakes That Will Kill Your Social Media Campaign?

Are You Making One of These 10 Common Mistakes That Will Kill Your Social Media Campaign? Social media is booming like never before and with millions of subscribers using services like Facebook and Twitter every day, it is not surprising that it has become the ubiquitous marketing channel for every brand. At TalenAlexander, we [...]

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