25 04, 2017

Bridging The Digital Gap Between Branding and Marketing

By |April 25th, 2017|Brand, Industry News|

Bridging The Digital Gap Between Branding and Marketing Content marketing is nothing short of new. Rooted in advertising and the arrival of salesmanship in the business world, top tier brands and agencies have long since been working together. Their task:Capture the heart and mind of their audience. […]

15 12, 2016

5 Merry Ways Product  Marketers Can Help Drive Sales in The Holiday Season

By |December 15th, 2016|Industry News|

5 Merry Ways Product Marketers Can Help Drive Sales in The Holiday Season Whether you’re a big brand or small one, hopefully you set your sights on the holiday season early. While it is the season for merriment and spending time with friends and family, it is also ‘Open Season’ for marketers trying to connect or [...]

30 11, 2016

Marketing Campaigns Aimed At Children

By |November 30th, 2016|Industry News|

Marketing Campaigns Aimed At Children In stark contrast to the marketing campaigns that are targeted towards adults, the ones that cater to children as their target audience, need more scrutiny and regulations. After all, children, tweens and teenagers have impressionable minds. As a general rule, most of these campaigns utilize cartoon mascots, [...]

19 10, 2016

5 Great Tips to Ace Marketing to Millennials

By |October 19th, 2016|Industry News|

5 Great Tips to Ace Marketing to Millennials What do the Spice Girls, The Titanic (film), E.T., Pokémon, Windows, and David Beckham all have in common? In one word the answer is – Millennials.  Born between 1977 and 2000, the Millennial generation primarily occupies space in higher education institutions and/or workforce.  According to Forbes, their earning potential and tremendous purchasing power have made [...]

28 09, 2016

Seven Ways To Increase Your Customer Engagement On Social Media

By |September 28th, 2016|Industry News|

Seven Ways To Increase Your Customer Engagement On Social Media Take a moment and try to imagine the worst case scenario for your social media strategy.  Is it amassing a huge potential customer base? Or is it gaining enough traffic to your website?  In truth, while user engagement may not have crossed your mind, it [...]

14 09, 2016

8 Marketing Lessons from the All-Time Best-Selling Children’s Book

By |September 14th, 2016|Industry News|

8 Marketing Lessons from the All-Time Best-Selling Children's Book The fantasy series by J.K. Rowling about a boy wizard – Harry Potter – still continues to excite millions of ‘Potterheads’ around the globe.  With Pottermania far from being over, fans anxiously await in serpentine queues to get their hands on the latest installations of the series. Meanwhile, others patiently wait for [...]

25 08, 2016

8 Best Commercial Spots of 2016 So Far, and What Makes Them Special

By |August 25th, 2016|Industry News|

8 Best Commercial Spots of 2016 So Far, and What Makes Them Special Commercial spots do not generate impressions, but instead they leave impressions.  Being so, they are a wonderful tool to reach out to a wide variety of people and their advantages are manifold: 1) They introduce your product in the market, 2) gain your audience’s attention, [...]

17 08, 2016

A Lazy Marketer’s Guide To Brand Content

By |August 17th, 2016|Industry News|

A Lazy Marketer's Guide To Brand Content What do you know about branded content? If that caused a pause — don’t worry — you probably know more than you think.  But to be clear, let’s clearly define the term, branded content. By definition branded content is, A form of advertising, which uses content generation to [...]

10 08, 2016

5 Commandments of The (Small) Business Branding Bible

By |August 10th, 2016|Industry News|

5 Commandments of The (Small) Business Branding Bible Brands are everywhere and no matter where you go, chances are that you’ll run into brand collateral. Due to the breakneck speed at which organizations – big and small – are evolving into brands, anything is possible. So, maybe you’ll end up running into a hermit crab on a seashore [...]

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