7 Ridiculously Sexist Advertisements That Will Make You Cringe

7 Ridiculously Sexist Advertisements That Will Make You Cringe “Perhaps I can stay by the fire and mend your socks and scream if I hear any strange noises.” Kristin Cashore, Graceling So, if you’re a woman, you’re supposed to cook, clean, and take care of the household chores. For [...]

A look at Art and Marketing through Product Placement

A look at Art and Marketing through Product Placement Whether or not you notice, at some time or another while viewing a movie or television program there are subtly placed ads. These paid for endorsements are known as product placement and differ from commercials in that they’re woven into the fabric of the story you’re being [...]

Marketing Campaigns Aimed At Children

Marketing Campaigns Aimed At Children In stark contrast to the marketing campaigns that are targeted towards adults, the ones that cater to children as their target audience, need more scrutiny and regulations. After all, children, tweens and teenagers have impressionable minds. As a general rule, most of these campaigns utilize cartoon mascots, [...]

7 Examples of Product Placement that are Hard to Miss

7 Examples of Product Placement that are Hard to Miss Call it product placement, brand integration or embedded marketing, -- it's all a mater of semantics -- with each term referring to an "Advertising technique that is used by brands and businesses to promote their business and service via a non-traditional advertising technique.” - Business Dictionary.  When the [...]

Coloring Outside The Lines: RCA Expands The Broadcast Spectrum

Coloring Outside The Lines: RCA Expands The Broadcast Spectrum On this day in history (1953), the FCC approved the regulations for commercial broadcast to black & white-color compatible television sets. RCA CT-100 To whom do we accredit this advancement in broadcast communications? The Record Corporation of America, better known as RCA. The [...]

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