8 03, 2017

7 Ridiculously Sexist Advertisements That Will Make You Cringe

By |March 8th, 2017|Industry News|

7 Ridiculously Sexist Advertisements That Will Make You Cringe “Perhaps I can stay by the fire and mend your socks and scream if I hear any strange noises.” Kristin Cashore, Graceling So, if you’re a woman, you’re supposed to cook, clean, and take care of the household chores. For [...]

28 02, 2017

A look at Art and Marketing through Product Placement

By |February 28th, 2017|Throwback Thursday|

A look at Art and Marketing through Product Placement Whether or not you notice, at some time or another while viewing a movie or television program there are subtly placed ads. These paid for endorsements are known as product placement and differ from commercials in that they’re woven into the fabric of the story you’re being [...]

30 11, 2016

Marketing Campaigns Aimed At Children

By |November 30th, 2016|Industry News|

Marketing Campaigns Aimed At Children In stark contrast to the marketing campaigns that are targeted towards adults, the ones that cater to children as their target audience, need more scrutiny and regulations. After all, children, tweens and teenagers have impressionable minds. As a general rule, most of these campaigns utilize cartoon mascots, [...]

26 08, 2016

7 Examples of Product Placement that are Hard to Miss

By |August 26th, 2016|Industry News|

7 Examples of Product Placement that are Hard to Miss Call it product placement, brand integration or embedded marketing, -- it's all a mater of semantics -- with each term referring to an "Advertising technique that is used by brands and businesses to promote their business and service via a non-traditional advertising technique.” - Business Dictionary.  When the [...]

17 12, 2015

Coloring Outside The Lines: RCA Expands The Broadcast Spectrum

By |December 17th, 2015|Throwback Thursday|

Coloring Outside The Lines: RCA Expands The Broadcast Spectrum On this day in history (1953), the FCC approved the regulations for commercial broadcast to black & white-color compatible television sets. RCA CT-100 To whom do we accredit this advancement in broadcast communications? The Record Corporation of America, better known as RCA. The [...]

5 11, 2015

Nat King Cole and NBC Storm The Airwaves

By |November 5th, 2015|Throwback Thursday|

Nat King Cole and NBC Storm The Airwaves On this day in history (1956), NBC or the Peacock Network took a chance bringing the first black host to a television variety series featuring jazz pianist, Nat King Cole. Cole, a jazz pianist hailing from Alabama, is remembered for his soft, baritone voice which [...]

15 10, 2015

Lucy, You Got Some Splainin’ To Do

By |October 15th, 2015|Throwback Thursday|

Lucy, You Got Some Splainin' To Do On this day in history (1951) the iconic meta-sitcom series I Love Lucy premiered on CBS. The television series followed an aspiring actress (Lucy) and her husband (Ricky) and their ambitions of a career in show business. The show went on to numerous Emmy nominations and awards [...]

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