The High Concept Marketing Strategy That Broke Box Office Records

By |December 10th, 2015|Throwback Thursday|

The High Concept Marketing Strategy That Broke Box Office Records On this day in history (2001) the first of the Lord of the Rings Trilogy, directed by Peter Jackson, debuted in theaters. via AddisonRecorder.com The film was a box office success in the domestic market, as well as, the foreign market. [...]