ASOS on Instagram
ASOS has recently added almost 1 million followers on its Instagram account, reaching a total of roughly 7 million. The brand has two accounts: one, which it uses as a formal marketing tool to reveal the latest sales and promotions. The other account is known as their “As Seen On Me” platform, which primarily uses customer-created content. This allows customers to upload pictures of themselves wearing the brand and effectively creating a second marketing platform similar to the concept of utilizing social media influencers.
ASOS then cleverly will post the photo and provide followers with the exact code for the items of the clothing being previewed in the photo. This marketing tactic is great for encouraging user participation as well as creating new content to show off product.
GoPro on Instagram and Facebook
With 9.5 million Facebook likes and 8 million Instagram followers, GoPro is definitely doing something right. Unlike many brands, GoPro’s media strategy relies on user-generated content. In order to gain user participation, the brand has made it easy for customers to send in videos and pictures taken while using the popular camera. GoPro users are incentivized to upload content as the most noteworthy submissions are awarded money and featured in media posts. By intentionally centering the brand’s marketing content around the customer, the product ends up selling and promoting itself.
What can we learn from these social media trends?
We hope these tips and tricks helped you understand how to do your research, create a media presence for your brand that resonates with people, and grow from there. Social media avenues can be tricky to navigate, but once you get the hang of it, the ride can be really rewarding for your business.
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